The Single Biggest Challenge Facing Modern Marketers (And How to Deal With It)

Hi,

Marketing used to be simple…



Create a promise. Find a platform. Deliver a message, often enough, so it goes viral.



As long as these three elements worked in unison, people would buy what you were selling.



Then came the internet - the biggest marketing platform ever created.



In the beginning, that's exactly what it was. A platform that you could use to deliver a message and make it go viral, based on the buzz, thus created.



But then things started to get complicated.



As we began crawling out from our safe rock of naivety, the implications of exactly what this platform meant for society started to rear their head.



A plethora of databases with our personal thoughts, feelings, doings, behavior patterns and all manner of information were now in the hands of those wanting to sell us things.


The thing is: Marketers want to personalize the consumer experience for people because they know it results in better business outcomes. But consumers, for the most part, want to be protected and to protect  ( or at least control the use of ) their very intimate and personal data.



It poses the question - Where do we draw the line between personalization, security and privacy?... Read the rest of the article here.



Cheers,

 Jon-jon





---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Wednesday, June 12, 2019
Subject: The Single Biggest Challenge Facing Modern Marketers
To: joaoa.dsilva2019@gmail.com



Jeff

Jeffbullas.com Pty Ltd
PO Box 73
Lilyfield, New South Wales 2040
Australia
+61413662620

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