Back when I started creating content, I had an identity crisis.
When you met me in “real life,” I’d be a loud, quirky, arrogant, and sometimes even border-line obnoxious, and larger than life personality. Yeah am still a legend in mine own mind.
I’d say funny things like, “it’s not FREE today?” to random clerks. I’d walk into a restaurant and bellow, “What’s up!” to the hostess. Or if a waitress is shopping dishes around to find out who owns them, "I'll take it if you're giving it away?" Even if it's mine, just to befuddle 'em they should know who it belongs to.
And apparently I’m so quirky that the other week when I had a Social Triggers team meeting in NYC, my assistant ordered my usual cappuccino, a britanny, sparkling water, and a cup of ice at my favorite coffee shop, and the clerk said, “Wait, is this for Derek!?
It can feel as though we’re being too much of a trailblazer if we walk with a little attitude and confidence, and it might be that you needn’t wish to intimidate anyone.
Perhaps you want to walk with confidence around your office but don’t want to showboat. They remember my friend Derek?”
Today
And remember, we know three of the most difficult words that people struggle to say can be, “I love you.“ There are also three words people want to say more often but don't for reasons known only to themselves.
These are, “I don't know.“ Sometimes, it can be painful to hear somebody trying to compensate for their lack of knowledge by offering the equivalent of what emerges from the backside of a bull. If there's something you don't know if asked, then hold your hand up and say so. You'll gain more respect and admiration from a conertain person by doing so.
My thanks in advance for your trouble, time, patience, attention and consideration.Cheers,
Jon-jon
PS.:
F!nd your vo!ce & go for !t. Do !t Scared, !f you have to!
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First, how to find your voice - and own it
Back when I started creating content, I had an identity crisis.When you met me in “real life,” I’d be a loud, quirky, arrogant, and sometimes even border-line obnoxious, and larger than life personality.
I’d say funny things like, “it’s not FREE today?” to random clerks. I’d walk into a restaurant and bellow, “What’s up!” to the hostess.
And apparently I’m so quirky that the other week when I had a Social Triggers team meeting in NYC, my assistant ordered my usual cappuccino , sparkling water, and a cup of ice at my favorite coffee shop, and the clerk said, “Wait, is this for Derek?”
(This coffee shop gets bombarded with probably 1,000+ customers a day. But they remember my order, heh).
But back when I started creating content, I showed NONE of this. I smashed my personality into a little box and threw that box out the window. I was scared that people would judge me because apparently being judged online was scary to me.
I told myself, “Well, I can’t show the real me. It would turn people off, and I don’t want to do that. I’m looking to help everyone!”
Sound familiar?
Finding your voice, and owning it, is tough. Especially when you’re first getting started. I know this becaue I was in your shoes.
But…
Fast forward a few years, it’s clear that I’m unapologetically me…
…And my worst fears came true.
I receive messages like:
I was turning people off… and losing them forever.
Should I panic?
NOPE.
I know how to deal with haters, but here’s why I shouldn’t panic:
For every one of those people who hated me, there were a slew of other people who loved me.
Like this one lady who tweeted this:
At first, she disliked me. Then she came around, liked my content, and eventually bought one of my online training courses.
Now why am I sharing this with you?
When you’re looking to start a blog, build a business, or GROW a business, you’re going to want to conform to the people around you.
You’re going to want to blend in with everyone else because of your innate fear of being judged by other people.
And yes – even if you have unshakeable confidence in yourself – that fear is there. It was there for me, and I believe I lack the ability to feel embarrassed (did you see some of the shirts I wore in my videos?!?).
But don’t do it.
What blends in gets forgotten. What stands out gets remembered.
And being remembered is vital when you’re competing in the overcrowded online space.
Take a second and look around at the most successful personalities and companies.
Some of them are the world’s best at what they do. But others just have an innate ability to stand out and be remembered.
Steve Jobs. Jim Cramer. Rush Limbaugh. Howard Stern. Joe Rogan. Joel Osteen. Tony Robbins.
Whatever personality you identify with, you know there’s something about them that makes them uniquely themselves. It turns out, there’s something about you that makes you uniquely yourself too… and it’s your job to ensure you’re not hiding it from the public.
You need to find your voice… and own it.
What if you have trouble finding your voice?
I’d check out Sally Hogshead’s new book “How the World Sees You I was reading it the other day, and that’s what prompted me to want to write this today.
(Note that’s an affiliate link. Meaning if you get it, I get compensated. It’s negligible though. I just do it to see how many of you actually take my book recommendations ;-P).
You might know Sally Hogshead because I featured her on the Social Triggers Insider podcast.
(It’s one of the hottest podcasts I’ve ever released. You can listen to it here).
We’re all worried about how the world sees us… and we conform. Or, as Sally puts it, we learn how to be boring.
Even though being boring isn’t our default state. It’s something we learn how to do as we get older.
So I’ll leave you with this:
You need to find your voice and own it. You likely know what you need to do. You likely have written something, and thought, “Oh no, I can’t say that…”
Well, maybe you shouldn’t… or maybe you should.
And that’s it for today.
I want to leave you with a question:
Have you struggled with finding your voice and owning it?
Would love to hear your personal experience in the comments, below.
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.AND./.OR.
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Find your voice and go for it!
So you have decided to become an !nfluencer but you aren’t exactly sure
where to start.
My first suggestion is to really study top influencer and look how they
create high-quality content and maintain a top content channel. Forbes
has creates a great list that allows you to see a variety of influencers
that gives their followers the opportunity to follow their lives by
creating content with a specific niche.
The life of a social media influencer may seem to be extravagant and
luxurious but it’s not easy to road to build a large and engaging
audience. It requires a lot of patience, determination and large
investment in time and money. The main struggles many aspiring
influencers face when getting started are growing and monetizing
channels, and creating consistent content.
If this is you, you’re not alone, many of the largest influencers have
encountered these same challenges and some have even shared some great
tips on how to become an influencer.
Tips from Alex Tooby “Being an Instagram influencer is all about your
relationship with your audience”
Getting Started By Choosing Your Niche
Whether it’s blogging, Instagram or YouTube, you have to find a niche
that you are passionate about and something that suits your personality.
Something you have knowledge and interest in. Something you can stick
with and not get bored of doing it.
What you choose should truly reflect whatever interests you not just
something that you have seen someone else become successful in.
Your Bio Says It All
One of the first things potential followers sees is the bio on your
account. So it’s crucial you make it noteworthy. It should catch
people’s attention but also needs to tell your story in a way that
engages people.
Ellie Green has a short and simple bio that tells people what she does
but yet still engages people to join her by following along with her
adventures.
@thegingerwanderlust on Instagram
Be Genuine And Share Your Story
If you choose to be an Instagram influencer because you think it’s just
sharing photos…well sorry to burst your bubble but there is a lot more
to it than that. The content you generate has to connect with your
followers on an emotional level. This gives them a reason to connect
with you, trust you, engage with you and follow you.
Again use your passion and your niche to really captivate your audience.
If you are doing something that makes you excited, let that be known,
use that to make your follower excited.
Be genuine. Be Authentic. Be Personal.
Stick To One Theme
I’m going to use Instagram as an example again because it’s a channel I
most relate to. Your photos should be consistent and follow an overall
theme. Which means they all have the same aesthetic style and look good
against one another.
This can as simple as following a particular editing style so the colors
or composition are uniform.
Maria Marie does this really well with her Instagram account. She uses
pastels throughout her photos to make them all correlate with each
other.
@cestmaria on Instagram
Be Consistent With Your Content
Many influencers follow a schedule to post their content. Some do it
daily, multiple times a day, or just a few times during the week. This
part is really based on what you think works with your content and your
schedule.
Being consistent is the key.
Whenever you decided to post your content it still needs to be done
right and at the right time. Luckily for you, I recently wrote about The
Best Times To Post On Social Media, that will give you an idea of right
times to post for better engagement. Best Social Media platform for your biz.
Just remember whatever you decide on how much to post and when to post
needs to be realistic and something you can stick with.
Final Advice
You won’t become an influencer overnight. It is going to take a lot of
time, energy and practice. But if you are doing something you are
passionate about it should be fun and enjoyable.
If you stay patient, do your research and stick with your goals…you will
see results. It may take weeks or months but results will happen and
all that time spent will be well worth it especially when sponsorships
start coming in.
Read more at Gettin' the Gist: So You Want To Be An Infinite Influencer?
https://getgist.com/how-to-be-an-!nfinite!nfluencer/
Get your 1st 5,000 subs
.AND./.OR.
Get you next 10,000 subscribers
Find your voice, own it and go
for it. Just Do it!
So you have decided to become an influencer but you aren’t exactly sure
where to start. Hope this has helped!
As aforementioned I want to leave you with a question:
Have you struggled with finding your voice and owning it?
Have you found your voice and owning it, but struggled with being an infinte influencer?
.or.
Have you found your voice and owning it, but struggled with being an !nfamous !nfinte !nfluencer?
Would love to hear your personal experience(s) in the comments, below. Thanks!
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