Pinfluencer: The Pinterest !nfluencer¡;
Tumblinfluencer: The Tumblr !nfluencer¡;
.AND./ .OR.
Nstainstafluencer "Nstainfluencer"4short: The !nstagram !nfluencer¡
(What a mouth full!)
I'm sorry my tongue gets wrapped around my eye and I can't see what I'm saying... was that a typo... hmmmm.....
Everywhere you look there are influencers molding the way we consume media in general and social media, specifically, people who have amassed social media followings with an audience that often hangs onto their every word.
YouTubers, also known as “vloggers” if they share content daily, post glimpses of their daily lives or put together narratives, growing a massive following and gaining dollars by the click and subscribe. And just when you think you’ve gotten to know them all, the Instagram "Nstainfluencer" & Pinterest “Pinfluencer” has emerged onto the influencer scene.
Yes, the Nstainfluencer and/or Pinfluencer, a fancy portmanteau that identifies a Instagram influencer, and a Pinterest influencer, respectively is now a force to be reckoned with in the marketing world, and leveraging a relationship with the right Nstainfluencer and/or Pinfluencer might just be beneficial to you and your brand. And that could be the same person.
But what exactly is a Nstainfluencer an/or Pinfluencer and what do they do? In this post, we’re going to give you everything you need to know about the Nstainfluencer and/or Pinfluencer so you’ll be up with the latest social media influencer trend and how your business might be able to leverage working with them.
It is commonly said that a picture is worth 1,000 words. Pinterest & Instagram are a highly visual social media channel, and therefore is in many ways the perfect medium for brands to tell their tale. All they need to do is to ensure that people actually see their Pinterest & Instagram pins/post and images.
A few well-known brands have built up sizeable Instagram followings themselves - i.e.: National Geographic with 77.2 million followers and Nike with 72 million followers have done an amazing job with their own accounts. However, this is well beyond the capabilities of most brands. The average company can reach a much higher audience by working with one or more influencers. Pinterest is similar in this aspect, as follows:
Nov 4, 2018 - On this list we will go over which brands have “pinned” the tail on the donkey ... Among the many home improvement brands on Pinterest, DIY Network ... users and work tirelessly to pin items that appeal to its loyal following.Pinspiration from Top Ten (10) brands dominating w/ Pinterest eCommerce ...
There are four different ways you can make Pinterest work for your business, and I'm about to ... More repeat sales will follow if you succeed this approach. ..... And if they get me, they understand a sizable chunk of their 300,000+ followers too.
Feb 12, 2019 - Follow the lead of these 10 business Pinterests. ... Here Are the Top 10 Business Pinterest Accounts .... Etsy has a few different boards that are made up of pins from other websites and companies unrelated to their .... three products, but it manages to populate a sizable Pinterest board by staying creative.
There’s also the fact that Pinterest and/or Instagram users are more engaged than the average social media user. And while trends do seem to show that Pinterest and/or Instagram engagement may be dropping, the platform is still producing higher engagement rates for businesses compared to both Google +, Twitter and Facebook.
But Pinterest and/or Instagram users are more than simply engaged -- they’re also commonly online shoppers. According to a recent study, 72% of Pinterest and/or Instagram users report making a purchase decision after seeing something on Pinterest and/or Instagram, with the most popular categories being clothing, nail art & makeup, shoes, and jewelry.
Finding influencers on social media can seem a daunting task to brands. That is the reason that influencer platforms were first set up - to simplify the influencer search process for brands.
It is not a simple process determining who the top Instagram & Pinterest influencers are, and it would be impossible to categorically state who were THE top 25 Pinterest & Instagram Influencers. Influence very much relates to the niche that a person operates in. You certainly can’t go by followers alone - the Pinterest & Instagram accounts with the most followers tend to belong to celebrities, and any influence they have is because of their celebrity status, rather than their Instagram prowess. There are many non-mainstream niches which have people operating Instagram accounts who are recognized as experts in their field but have smaller follower numbers, simply because of the limited support for that genre.
Of course, relying on follower numbers is not a good indication of influence, even within a particular niche. In reality, to be an influencer you need to be engaged with your audience, not simply a broadcaster.
What is Pinterest?
Maybe you’ve heard of Pinterest but aren’t quite familiar with what exactly it is and what purpose it serves. We’ll jump into an summary of what Pinterest is as a starting point. There are lots of different social media platforms to keep track of nowadays, after all.
Pinterest is indeed a social media platform, but it’s a bit different than the other networks that you’re likely more familiar with, such as Instagram, Facebook, and Twitter. You can think of Pinterest as a sort of bookmarking tool, in which users can save, or “pin,” images to different virtual boards that they can refer back to later for inspiration or as a wishlist. Pinterest then acts as a virtual vision board.
Often, the images users pin will have links attached to them that users can click on to be taken to the original website where the image was taken from. This allows marketers to reach customers through creative imagery.
People who go on Pinterest are often times in the research phase and are not at the point of making a decision or purchase, but you can guide them towards your brand or site through the use of links. There are some topics that really stand out on Pinterest; typically surrounding food and recipes, fashion and outfits, home decor, fitness and workout routines, and travel ideas. If you have a lifestyle brand that fits into one or more of those categories, this is a great area to explore further.
Users can also interact with each other in the network by commenting on, liking, or sharing their pins with each other. You can have shared pin boards with other users or follow the accounts of users that post or pin things of interest to you. You can then like and re-pin items shared by these users onto your own Pinterest board.
From a marketing perspective, Pinterest allows you to put your products out in front of consumers without being in-your-face salesy. You simply rely on the strength of your imagery and the content on the image and let users click through if they’d like to learn more about the product in the image. This can be an effective marketing tool to add to your efforts, but might be easier if you establish a relationship with a Pinfluencer.
Let’s take a look at what exactly a Nstainfluencer and/or a Pinfluencer is and what they do.
What is Instagram?
First, What is Instagram and why use it?
Everything you need to know
How to use it
You can give your photo a title, which is helpful and fun. Photos can be instantly shared, not only on Instagram, but also Facebook, Twitter, Flickr, Posterous and Tumblr. You can also connect with your foursquare account and tag your photos with location. By default, photos are public on Instagram.
By default, anyone can see your profile and posts on Instagram. You can make your account private so that only followers you approve can see what you share. If your account is set to private, only your approved followers will see your photos or videos on hashtag or location pages.
People engage better with visuals rather than words, and with the use of hashtags, it is easier for users to find exactly what they're looking for. Businesses can take advantage of Instagram as it enables them to connect with their customers in a way that is different from what other social media platforms offer. You don't have to put up with people's B.S.
Instagram has become one of the rising stars of social media. Its focus on photos and the sense of closeness it provides have produced new ways to use visual marketing. Instagram offers an opportunity for brands to diversify their content as a means to broaden their online reach.
https://www.quora.com/How-is-Instagram-useful
Pinterest & Instagram is available for free on iOS devices, like the iPhone and iPad, as well as Android devices, like phones and tablets from Google, Samsung, etc. It can also be accessed on the web from a computer, but users can only upload and share photos or videos from their devices.
What Does a Nstainfluencer and/or a Pinfluencer Do?
A Nstainfluencer and/or Pinfluencer is paid to do two things: post photos of a brand’s products with links back to the company’s website, or create content using a company’s products. Often, this is a twofold effort, and sometimes also involves having this person re-pin or repost the content from the brand itself to get more visibility.
When the relationship with an influencer involves simply posting pictures of your products, you will leverage the Nstainfluencer and/or Pinfluencer’s following to drive traffic back to your site. Since the images will be linked to your site or product pages, the hope is that the relationship will enhance not only your web visits and clicks that you can use for retargeting purposes, but also marketing and sales.
When you work with a Nstainfluencer and/or Pinfluencer to create content using your products, it takes the relationship a step further. Depending on what your company does, a Nstainfluencer and/or Pinfluencer can create posts that relate directly to your products. This might be a craft, recipe, design idea, or anything else that can creatively showcase your brand.
When a Nstainfluencer and/or Pinterest user clicks on the image, they will be redirected to a page that shows them how they can recreate what they see in the image by using your products. This is a creative way to drive sales by showing users an aspirational result, which can be an easier sell than trying to get them to buy your product without a visual of what they can use it to create.
Through these types of relationships, Nstainfluencer and/or Pinfluencers are growing their influence in Instagram and/or Pinterest and becoming a real value to marketers and sales staff. If you can match up your brand and mission with a Nstainfluencer and/or Pinfluencer that has an audience you would like to reach, then you can work together to create a campaign that helps you reach your goals.
How the Pinfluencer Came To Be
The history of the Nstainfluencer and/or Pinfluencer is not an epic tale, as they have only recently emerged as true guiding forces in the marketing world. Many Nstainfluencer and/or Pinfluencers never meant to have the “influencer” tag attached to themselves in the first place. In fact, some of the biggest Nstainfluencer and/or Pinfluencers just happened to be some of the lucky first users of Instagram and/or Pinterest.
Similarly to some of today’s biggest YouTubers, they got in early and were then suggested to new users as accounts that they should follow. This grew and grew and suddenly these Nstainfluencer and/or Pinfluencers had a massive following and massive monthly impressions to their profile.
And while building the following for some might have been easy, this doesn’t necessarily mean that they are getting rich off of their Instagram and/or Pinterest without having to do any work. It is actually much more difficult to become a highly-paid influencer on Instagram and/or Pinterest than it is on other social media networks.
This is partly because other networks, such as YouTube, have a structure that rewards users more for having a large following. Instagram an/or Pinterest payouts come largely from relationships with brands rather than from the network itself.
Of course, forming lucrative relationships with brands is often triggered by having a large following within the appropriate industry, so you have to do both. In order to build said following, Nstainfluencer and/or Pinfluencers have to tediously curate compelling pins every day to become a go-to source of quality content.
You have to carve out your niche then become an expert who is consistent and reliably relevant. You have to continue to drive content to grow a
following and can’t hope for one post to go “viral,” as Instagram and/or Pinterest doesn’t really offer such a model.
Unlike YouTube or Instagram where one video can take off and gain millions of views rapidly, a pin on Instagram and/or Pinterest won’t go viral. It’s through the tedious work that you will build a following unless you were one of the few lucky enough to get in early.
Instagram and/or Pinterest also doesn’t fluctuate very much, meaning that the 400 or so highly-paid influencers find themselves in a fairly exclusive club. Other users will have a difficult time joining their ranks. But what is it that makes these Nstainfluencer and/or Pinfluencers so successful? What sets them apart?
What Makes a Pinfluencer Successful
Nstainfluencer and/or Pinfluencers find success because of the fact that Instagram and/or Pinterest was designed for commerce.
For example, users on Instagram and Facebook can still be irritated by ads within the space. YouTube users almost always have to sit through ads before they can view their video. This is often disruptive to the overall user experience and may actually lead some users to abandon their visit.
However, on Instagram and/or Pinterest, ads are much more native and may actually be relevant and helpful to the “pinner” and/or "poster" who is most often either looking for ideas or for things to purchase. The user won’t find the ads to be disruptive to their experience because Instagram and/or Pinterest is specifically designed for online research and the purchasing of products.
Essentially, the ads aren’t bothersome because you’re on Instagram and/or Pinterest with the intent of finding inspiration for a project and finding the products you need to make that project happen. On other platforms you may just be wanting to look at pictures, updates from friends, or viewing a funny video when ads invade the space. You aren’t in a buying mode and therefore don’t necessarily want to be bothered with the ads.
Since Instagram and/or Pinterest users are in a shopping/buying mode, you can see how placing your products on the platform for view, especially through a Nstainfluencer and/or Pinfluencer with a large following in your industry, could hold real value for your company.
How Much Are Pinfluencers Making?
There is always a range amongst influencers on different social channels based on their reach, engagement, and following size. For Instagram and/or Pinterest, since it is a newer influencer platform that brands are starting to take notice of, there is also a range. Not many Nstainfluencer and/or Pinfluencers are making a lot of money, but there are certainly some influencers who are.
Today’s biggest Nstainfluencer and/or Pinfluencers average around 1.8 million + follows and earn roughly $250,000 of revenue each year. The current biggest Nstainfluencer and/or Pinfluencer, HelloSociety, brought in $12.5 million + in revenue last year and employs 26 + people.
Of course, HelloSociety didn’t stumble into this success overnight. The brand was built over time and through carefully selected posts. As their following grew, users knew they could turn to their pinboard for inspiration or to find the new product they needed for their project.
Do You Need to Use Pinfluencers in Your Marketing Efforts?
A driving force within the marketing industry is the constant fear of being left behind, or missing out on a fad or trend before it does out. While the Nstainfluencer and/or Pinfluencer is here to stay, you might be relieved to hear that you should only utilize one if it makes sense for your brand.
Instagram and/or Pinterest isn’t an entirely necessary platform as much as it is to have a Facebook presence, for example, but it can be valuable depending on the type of services your company provides. If your company offers any type of visual products, there is likely a way you can utilize Instagaram and/or Pinterest to drive traffic and sales. Likewise, if your product can be used creatively in the formation of something users are looking for at a given time (ex: Christmas decorations), then you can use an influencer to show users that they need your product to complete their masterpiece.
Summary
While the Nstainfluencer and/or Pinfluencer may not carry as much clout as a YouTube star and/or a Instagram influencer, they do have some real power within the Instagram and/or Pinterest space. If your brand could use a little more visibility through a Nstainfluencer and/or Pinfluencer that exists within your industry, don’t be afraid to reach out to see if there is the potential for a relationship.
It would take a large time investment and lots of tedious work to build up your own Instagram and/or Pinterest to the point you grow into a Nstainfluencer and/or Pinfluencer yourself, but through consistent, relevant posting, you could also become a sought after profile for inspiration.
Tailwind is a tool used to automate the alluded to, aforementioned processes.
Save
time scheduling to Pinterest and Instagram, post at the best times for
engagement, grow together with Tribes, get more actionable analytics.
Start free!Tumblr
Oh almost 4got... In the same vein Tumblr is an up and comer and can be linked to fb/Instagram & Pinterset etc.
Tumblr is a microblogging and social networking website founded by David Karp in 2007 and owned by Verizon Media (along w/ Aol.(CompuServe) & Yahoo). The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private etc.
Take for example Zendaya, she's all over it Zendaya ... you could be browsing say, Pinterest and a picture of two girls cavorting, 'Zendaya,' & friend, catches your eye, it asks, "Do you like what you see? Click here!" and you goto Tumblr and a plethora of Zen's micro blogs, pops up by ctaegory...
https://www.tumblr.com/search/zendaya/recent
Oh yes, don't forget to link all your accounts fb/Instagram, Linkedin, Twitter etc. such that, if say you place an ad in fb, it'll show up in Twitter & Linked etc... for added clout!
Tumblr is a microblogging and social networking website founded by David Karp in 2007 and owned by Verizon Media (along w/ Aol.(CompuServe) & Yahoo). The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private etc.
Take for example Zendaya, she's all over it Zendaya ... you could be browsing say, Pinterest and a picture of two girls cavorting, 'Zendaya,' & friend, catches your eye, it asks, "Do you like what you see? Click here!" and you goto Tumblr and a plethora of Zen's micro blogs, pops up by ctaegory...
https://www.tumblr.com/search/zendaya/recent
Oh yes, don't forget to link all your accounts fb/Instagram, Linkedin, Twitter etc. such that, if say you place an ad in fb, it'll show up in Twitter & Linked etc... for added clout!
Sign In to Tailwind - Your Pinterest and Instagram Marketing Suite
Login to Tailwind FREE - Pinterest and Instagram Marketing & Sales, Scheduling, and ...
Automated Post/Pin Loops... grow together with Tribes, post at the best times, get more actionable analytics.
Start free!
MEET The Top 25 !nfinite !nfluencers¡
MEET Top 25 Instagram Influencers: 25 You Need to Follow Right, Now(and keeps a running total):
Meet the Top 25 Instagram Influencers of our time
It is commonly said that a picture is worth 1,000 words. Instagram is a highly visual social media channel, and therefore is in many ways the perfect medium for brands to tell their tale. All they need to do is to ensure that people actually see their Instagram images.
MEET Top Pinterest Influencers & Their Boards:
Pinterest Influencers Curating Content: The Top 10 Have 200M Followers
For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter! On , Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different.
Top Pinterest Boards: 25 You Need to Follow Right, Now - Izea https://izea.com/2017/05/31/top-pinterest-boards/
No comments:
Post a Comment