Have you ever discovered something that impacted you so profoundly, you just had to share it with everyone you knew? AND had to have it...
That's what I'm sharing with you today, Friend...
I learned about this during my masters program at King's College London and it completely changed the way I looked at marketing, human behavior, copywriting and buyer psychology.
It was a book called: Influence: The Psychology of Persuasion by Dr. Robert Cialdini
In it, he covers the six (6) principles of persuasion and how to use them to become a skilled persuader and get the "yes" in your marketing + sales efforts.
When you "sell" - it feels like you need to justify everything...
Justify your prices.
Justify your product.
Justify why you're better than your competitors.
And that feels 🤢
But when you "persuade" - everything changes.
Selling becomes easy.
Writing to your ideal client feels fun.
You stand out as all the other competitor's fall away.
Let me show you how it's done in my new cheat sheet:
You can use this across your emails, sales pages and of course, your social media, including Facebook + Instagram ads.
Cheers,
João
🚨P.S. - Want the FAST track to success?
If you're finally ready to stop hustling for every new client...
If you're ready to learn how to become an A-player in your industry...
🚨PP.S. - Want the FAST track to success?
If you're finally ready to stop hustling for every new client...
If you're ready to learn how to become an A-player in your industry...
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