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Recap of Home Business Bootcamp and Affiliate Marketing Training with George Kosch for 13 March 2020.

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Saturday, January 18, 2020

Fwd: How an 8-figure brand runs marketing and a bootstrapped business expands & scales without funding







Hello, 
Each week we email to post for you proven growth strategies and operations tactics from today's top-performing brands.

Hey crew, Tsup?

Happy Friday. I wanted to send over a couple gold nuggets before heading into the weekend...

Have you ever looked at your competition, or a business operating a couple steps ahead of you, and wondered ... how do they do it?

Today we are going to answer that question by analyzing two (2) separate businesses and deconstructing their marketing and funding playbooks at each stage in their journey.

Both conversations will give you a detailed breakdown of what's required at each stage of expanding and scaling up a consumer brand.

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DEATH WISH COFFEE: Deconstructing the membership  marketing machine behind an 8-figure brand

I talk with Will Critcher of Death Wish Coffee, a high 8-figure brand, about how they allocate their marketing budget and diversify their messaging and creativity to reach new audiences as they continue to scale and segment existing audiences.

Highlights include:

  • Using customer psychographics and generational differences to communicate marketing with different voices,  messages and purposes
  • Why they launched a non-sales, pure content weekly newsletter
  • Strategies for allocating your marketing budget at scale
  • How to balance running profitable campaigns while also trying new things
  • How Deathwish uses email to generate brand loyalty
  • The "art" of speaking to your audience about the things they care about and aligning it with your brand.
  • Finding markets to penetrate that aren't currently buying from you
  • What's working better or working differently…and what new channels you should be exploring in 2020 and beyond

Click here to listen to the full episode

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Bootstrapping to 7 Figures, Overcoming Capital Constraints, and Building a Remote Team with Fred Perrotta of the Grand Tortuga Backpacks

I also recently spoke with Fred Perrotta of grand Tortuga Backpacks to deconstruct how they scaled up into a multimillion-dollar brand without raising any capital.

Highlights include:

  • A break down of each stage of grand Tortuga's growth, and how they funded it
  • The Leverage or "levers" that Tortuga used to hit their first 7-figures in revenue
  • How to get traditional bank/ loan funding (how profitable and for how long)
  • Why accidental scarcity can create a bigger demand for your products.
  • How much revenue does it take to fund your inventory and production runs at each stage of scale.
  • Where you need to allocate your profits when growing a bootstrapped business
  • What percentage of your marketing needs to go to performance marketing (aka advertising or marketing)
  • Remote vs. non-remote teams
  • Compensating for the challenges and limitations of remote teams

Click here to listen to the full episode

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Hit reply and let me know if you found these episodes helpful. I read and respond to ALL emails :)


Also, as a reminder, if you want me to personally review your site, growth strategy, ad marketing or email performance and help you find opportunities to increase sales from your existing traffic and existing customers in 2020, Or need new customers & clients hit me up... grab a spot here:

BOOK A FREE STRATEGY CALL.

Have a fantastic weekend!

In your corner,


Jon-jon


















---------- Forwarded message ---------
From: Allen Burt (Blue Stout) <allen@bluestout.com>
Date: Fri, Jan 17, 2020 at 1:05 PM
Subject: How an 8-figure brand runs marketing and a bootstrapped business scales without funding
To: <joaoa.dsilva2019@gmail.com>

- Allen

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