Hi, Most people start out bootstrapping their websites.
I was the same.
Heck, I was too cheap to buy a $10 dot com, so I got a .99 cent dot info domain name.
(Boy, that was dumb!)
Want to know the first thing I spent money on?
A premium WordPress theme.
Wow. What a game changer.
Definitely worth the hundred bucks it cost me.
How do you know what's worth the money, and what's just a marketing gimmick?
Here's the one rule I follow:
Buy stuff that saves me time or grows my money.
For example, buy a premium theme saved me time.
Now I spend way less time troubleshooting a crappy free theme.
It also improved my site speed, boosting SEO, ranking, and income.
You've been on my list for a while, so I gotta shoot straight:
Sometimes, doing things as cheap as possible is costing you long term.
Spending money on your business isn't a waste.
It's an investment!
Here are three investments I recommend for your business
- A premium theme to make my website look more professional
- Premium plugins to boost conversions like comparison charts
- SEO analyzer and competition research like SEMRush
- Keyword research tool like Jaaxy
Some particularly poor investments would be
- Traffic exchanges (it's all bot traffic or incentivized clicks)
- SEO packages (it's usually just garbage backlinks and a caching plugin)
- PLR content (this stuff doesn't rank)
- Backlinks or PBNs
Spending money on your website can help you grow your business.
I hope my advice in this email helps you spend your money smartly!
Talk soon.
John
--Nathaniell
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