Hey Hey Happy Tuesday!
Pull up a chair, grab a coffee, and a toasted buttered bagel or bialy (try honey walnut cream cheese @panera) and let's talk about connecting with people we want to do business with online.
I feel like there's a lot that can be said about this but today, I want to chat specifically about meaningful social interactions (MSI) on all of our business platforms. Instagram, Facebook, Pinterest Tumblr etc and even your Website have all of their own versions of meaningful interactions.
But, what is MSI? 👉 it's any active interaction that demonstrates a relationship or connection between two people.
For instance, examples of active interactions on Instagram might be: Comments, shares, saves, stories and messages
This is so important for you to learn because we can get caught up in churning out content that we can forget (even momentarily) why we're here in the first place.
So, it's time to prioritize conversations and meaningful interactions with real people! It's time to stop waiting for traffic and people to come to you and it's time to serve, see and be seen, be heard, but more importantly... it's time to listen. Not listen to reply, but listen!
According to Pinterest, Facebook and Instagram, the above types of active interactions from your audience will increase the likelihood that they'll see your content more frequently for longer periods of time up to 10 mins. Who doesn't want that?
Wow! I think we may have just cracked the algorithm? But, now that we know active interactions (i.e.: likes, messages, comments, DM's, stories, PM's, shares, and saves) are important, we should probably have a stronger urge and mission to create these kinds of relationships with people online. Which probably leads to the one question we all have - HOW?
What can you do to encourage commenting, saving, sharing, and getting into the PM/ DM's etc. with your ideal audience?
- For one, you create content they want to see but more importantly that they feel an urge to respond to. Check out your business account insights and look for patterns around your content. What do people respond to most?
- Second 👏 Don't be shy.. be active about encouraging these responses too! Use your call to actions for asking your audience to leave comments, save posts, take a poll, ask questions, voice concerns, share with a friend, click a link, or even ask them to DM/PM you etc.
These interactions build upon your relationships and ultimately signals fb/ Instagram's algorithm to show your content to those people more often and frequently.
Is it all making more sense now? 🤯
Getting noticed by your ideal audience on fb/Instagram isn't as simple as setting up an account and posting some amazing photos. But you can increase your followers organically without playing the follow/unfollow game some marketers suggest.
Want to increase your fb/ Instagram following? Start with these, Now! :
Interact with people in a meaningful way
Leave comments, ask for comments, questions, concerns, start conversations, send PM/DM's, serve, listen, and show up to help. No hype just help. Once you do that... the following will come to you.
Make the Most of Your Bio Link
You can only have one link so link to your main landing page. Or if you want to experiment with sharing more content, check out Link.tree which lets you add multiple URLs to a single link.
Vary Your Content Formats
You can share single or multiple images, short videos. mini movies and Stories etc. Try to mix up what you're sharing because varied content makes you more appealing to new followers.
Post Regularly and Consistently
I aim for daily sharing. If you don't have time for this, consider using a scheduling tool to create a calendar of posts so your account is updated on a more consistent basis.
Try a chatbot for messaging...
Track Down the Best Hashtags
Hashtags help new followers find you. Use the most relevant hashtags for your photo and mix in a few popular hashtags. That way people who are interested in what you have can locate you.
Today's blog post includes more information for each step AND two additional tips, using your Insights and cross-promotions. Head over there now and finish reading it?
Then you'll be ready to tackle fb/ Instagram like the pro you are and build an engaged audience who are leads and become customers, in no time.
Have a great day!
~Yours, in Abundant Success,
Joao
P.S. Want VIP access to exclusive content that makes growing your business online easy and fun? Add yourself to the wait list here.
P.S.P.S. Want to read the full post later, Click here to pin it to Pinterest
---------- Forwarded message ---------
From: Kayla from Ivory Mix <kaylamarie@ivorymix.com>
Date: Tue, Sep 17, 2019, 1:10 PM
Subject: What is MSI and why is it the secret to Instagram?
To: <joaoa.desilva2018@gmail.com>
--Kayla
The Library Password is: Rymixersunite
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