Just 6 months prior, her business was stagnate.
Zero growth over the last 2 years. A 5 year-old website and a marketing plan that included over 15 different initiatives - none of which were moving the revenue needle.
So, what changed?
Her focus.
Instead of juggling 15 different initiatives, we narrowed her down to 3 and went all in.
You see ... every business, at each stage of revenue, has specific levers (unique to that stage) that will take you to the next level.
It's just like building a race car - it doesn't make sense to invest all your money into fine tuning the engine, if you haven't even put the wheels on yet.
The sequence matters.
And focusing on the next correct step in the sequence can mean the difference between revenue stagnation and 5x YOY growth.
So, as we round out this year, let's reflect on what we accomplished and, more importantly, what we didn't accomplish.
And ask yourself: "Am I focusing on the right things?"
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Was that perspective helpful? Respond to this email < João@bluestout.com > and let me know.
Have a fantastic week.
In your corner,
- João
P.S. If you find yourself constantly struggling to hit your goals, it's not necessarily your fault.
It doesn't mean that you (and your team) are not working "hard". It just means that your focus is on the wrong stuff. Book a free call and let us help you prioritize and focus your efforts over the next 3 months.
We'll break down your business, assess your goals, and give you highly actionable next steps for hitting your Q4 revenue projections. (No sales pitch. No gimmicks.)
The next quarter is ripe for the taking... and the taking starts now.
Let's go!
João
Respond to this email < João@bluestout.com > and let me know.
~ Allen
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