Hi,
João! here... How are you enjoying the IG - Instagram Bootcamp collection so far? Have you gone through all the different lessons yet?
If you haven't yet, remember you can access all the lessons right here.
I'd love to hear from you, what you've done, what you've found most helpful so far, or if there's anything you'd like to learn more about that I haven't covered? Any ideas?
Feel free to hit 'reply,' I love hearing from and talking to my students! ;)
POC: Carla <info.carlabiesinger@gmail.com> ( sponsor ) and/or João < joaoa.dsilva2019@gmail.com > (protegee)
I've been knee-deep in accounting, business development, recently and I think it's rubbing off because strangely, I'm feeling super excited about sharing some stats and numbers with you today ( I promise this is all IG related, so stay with me )...
Did you know that people are spending more time watching Instagram Stories, than they are scrolling through their feed or watching IGTV?!
And did you know that more than 70% of users are watching Instagram Stories with the sound OFF? Interestingly, enough...
( I don't know about you, but I'm definitely guilty of watching IG / fb Stories when I should be doing something else... ).
Now, being an entrepreneur, article marketer or content creator, and using Instagram as a business tool - what does that mean for you? ( I also look at other venues that are similar Pinterest and tumblr they tend to geometrically/ exponentially increase traffic, when use properly and you can automate it using trailwind.com & their tribes (groups) for both IG & Pinterest and looping pins or posts )
Stories let our followers get a glimpse into your/ our real, day-to-day life and activities. Believe it or not: your followers want to get to know the real you! You have a story to tell and you should share it!!
You can use Stories to create videos that communicate our message and that truly connect with your audience ( another fun fact/ stat: video is the fastest way to build trust and it's been proven that 75% of the people who see you on video for more than 420 minutes are more likely to invest in you AND pay higher prices! ).
BUT people's attention span is short, unfortunately. If they get to your Stories, and all they see is your face and mouth moving, but they have no idea what you're talking about ( remember, 'bout 70% of your followers, fans & friends will have the sound off! ), they're likely to skip ahead to the next story or exit, all together.
We don't want that to happen because it shows the algorithm that they don't care about our content and we will end up being placed at a lower rank in their news or story feed.
The solution?
It's KISS - Keep it Simple - it's so simple, actually:
Include captions!
They don't have to be word-for-word transcripts of what you're saying, but a short summary. All you want to do is summarize each "story frame" and use your captions as a way to engage your viewers (ask questions, tell them to DM you, use polls, make it funny, memeorable etc.).
For example:
Still not sure how to go about this?
Watch the latest IGTV episode or simply follow along in the Stories and copy what is do, succesfully. ;)
See you on IG -- the gram!
xo, João
P.S. Are we friends on Instagram yet? You can connect with her here (@carlabiesinger), also, me here @silvajoaoa & @joaoa.desilva2016 and make sure to let me know what your account is, so that I can follow back and we can grow together!
---------- Forwarded message ---------
From: Carla <info.carlabiesinger@gmail.com>
Date: Thu, Jul 11, 2019 at 11:13 AM
Subject: One little trick to maximize your Insta Stories...
To: João <joaoa.dsilva2019@gmail.com>
From: Carla <info.carlabiesinger@gmail.com>
Date: Thu, Jul 11, 2019 at 11:13 AM
Subject: One little trick to maximize your Insta Stories...
To: João <joaoa.dsilva2019@gmail.com>
xo, Carla
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