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In years gone by, all you needed to perform well in Google was to build more backlinks than your competitors and repeat the keyword you wanted to rank for many times.
In 2020, as the search engine's algorithms have matured, their natural language processors have become more developed and search engines use search intent to help them understand what the searcher is trying to achieve via a query.
Search intent is thus crucial for SEO and content marketing success, as it closely aligns with the well-defined stages of the buyer's journey... Read the rest of the article here.
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