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| Shopify hit a 47% revenue growth this Q4 |
They might be a bit late compared to other companies, but Shopify finally shared its Q4 2019 report and hey… They’re probably still celebrating right now! The report shows some really good figures.
- Revenue: This rose to $500M, a 47% year-over-year growth.
- Subscription Solutions revenue grew 37% to $183M. This was driven primarily by an increase in the number of merchants joining the Shopify platform. A lot of people joined the platform for the Black Friday, uh?
- Merchant Solutions revenue grew 53%, to $322M. This was a result of the growth of Gross Merchandise Volume. Basically, the number of transactions going through Shopify is growing.
Shopify attributes this growth to its investments in tech such as its Shopify Distribution network, Shopify emails and others.
Well, Shopify has definitely done a good job and its efforts were the catalyst for the growth, but you can also look at it from a different perspective.
Shopify’s growth could never have happened without being driven by the flourishing e-commerce industry and these results confirm that.
The number of merchants, as well as the number of transactions executed, kept growing!
This is good news for everybody, both Shopify and you, fellow e-comm killer!
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| Fighting back against a 25% traffic decline after Google algo updates |
Google has been pushing so many algorithm updates over the last few months that it’s almost impossible to keep track of how each update affects sites.
Apparently, one such update from November 2019 seems to have affected sites like TechTarget, which saw a 25% decline in organic traffic.
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Organic traffic accounted for 94% of their overall traffic in Q4 of 2019 with a 76% net margin, unlike many other companies where traffic acquisition costs increase linearly with revenue. So, organic clicks were a good foundation for their business.
What seems to be the cause? Well, TechTarget did some digging and interestingly, they found that Google’s November update seemed to treat their “registration-protected content” and their base of older content differently, resulting in this 25% decline.
Without going into too much mudslinging, TechTarget considers this a technical SEO issue and are working internally to make changes over time and see some improvements.
But was there really a November update? Google did mention something about a November update, but it was supposed to be a series of smaller updates rather than a broad core update.
However, some sites still reported 30% to 50% drop in site visits.
What changes did TechTarget make to overcome this?
They had recently made multiple changes to the implementations of their member protected content, and Google possibly viewed one of those changes in a negative way. So, they are testing more changes to its member protected content pages to see if it impacts the site’s Google traffic.
Next thing they are focusing on is older content and site architecture changes. For most large content sites, reviewing and tweaking older content can sometimes lead to improvements in Google rankings.
Page Speed is another area the company is looking at. They implemented some testing tools which had an impact on the page load times, so they are making changes based around those tools to improve page speed.
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| ☄️ How one meeting can turn your $50k/month store into a $6M/year ever-lasting legacy |
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Let’s be honest. Most of the people out there are stuck in the FB Ads+Shopify 2015 model. Jumping from one AliExpress product to another, like a drug-addict, looking for their daily dose of conversions. Heck, think how many businesses are dead now with the new coronavirus stopping everything in China?
If you leave your bubble and walk towards Hollywood Hills, you’ll find some people that started working with the Shopify + FB Ads model… But have evolved!
They abandoned that short-term mindset… And they’re now focusing on building e-commerce businesses that will have customers flooding even when their bodies will be 6-feet under…
They’re building ever-lasting brands.
Where and how? At GeekOut LA. This is a gathering for those that speak in “letters.” We’re talking about the people that spout off AOV, LTV, and ROAS like it’s a holy prayer.
They will all gather at GeekOut LA to speak about branding, influencer marketing, customer service, traffic source diversification, e-commerce copy and everything in between.
This is a unique event. Attendees have to go through an interview to participate. And this should tell you how serious they are about who can come.
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| 3-step email strategy to make your customers go gaga |
Hey! It’s Valentine’s Day! So, let’s have a look at this 3-step email formula shared by Joshua Chin to help you craft a campaign for Valentine’s Day and make your customers fall in love with your brand.
Step 1 - Propose: This is about setting the stage and building awareness about the upcoming celebrations. This step is important because it gets customers into the mood, rather than just bombarding them with Valentine’s Day promotions out of the blue.
You can send gift guides and sensitize your leads about the coming sale.
Step 2 - Prepare: Once the stage is set, you need to start tickling them about the special offers you’ll be running during the period.
What kind of content can you send? Here are some ideas shared by Joshua:
- “For couples” specials like matching accessories or clothes.
- Segment your list by gender and send ‘For her’ gift guides to males and ‘For him’ gift guides to females.
- Valentine’s special bundles or packages.
- Special discounts on V-Day bundles.
- Social proof of the products that will be part of the sale.
Step 3 - Present: Time to show your deals! Send messages about the discounts and don’t forget to add some urgency. Obviously, make sure to use some Valentine’s feel to your emails’ layout.
Alright, but what can you do for the single people on your list? Again, Joshua provided some good ideas here:
- Entice your list to celebrate Single Awareness Day and buy gifts for their single friends too.
- Valentine’s Day isn’t just about dating. It’s about celebrating your loved ones, including their family or friends.
- Create gift guides for sisters, brothers, moms, and dads.
- Create a “self-love” email campaign and encourage your customers to show themselves some love!
That’s all! Unfortunately, Joshua Chin shared this post a bit late to implement it for this year, although that’s not to say that this stuff isn’t useful for any other campaigns you might be running.
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- MARKETING: Here’s a speech from Depesh Mandalia discussing what, according to him, are the four principles you need to scale Facebook Ads consistently.
- FACEBOOK: FB launched a Pinterest-like app. It’s like Pinterest in the sense that it is about the DIY vertical, but it’s more focused on tracking your progress in hobbies.
- SEO: The SEO community hinted that there was a Google algo update going on, and now Google might have vaguely confirmed it themselves.
- CONTENT MARKETING: Some cool tips to come up with new content and creative ideas for your e-commerce store using the material you already have.
- BUSINESS: Visa changed their fees. Not a big raise, but still something you want to be informed about.
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What is as big as you are and yet does not weigh anything?
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POOLSIDE CHAT
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Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
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| Memes for the President |
Data might be the new petroleum, but memes are still the king of the Internet.
And in 2020, memes seem to be influential even when it comes to serious topics.
Michael Bloomberg, one of the people in the race for the US top spot run, is convinced that memes can be life-changing.
We'll just focuse on the pure marketing side of things. This is about how we can communicate such serious topics using funny ways that can really get more empathy from the audience.
Let’s go back to the facts...
Micheal Bloomberg is working with some of the biggest meme-makers on the internet to post sponsored content on Instagram promoting his campaigns.
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The company behind this is Meme 2020, a newly formed organization by Jerry Media which is comprised of some of the people behind extremely influential accounts. Their portfolio includes some of the most notable meme accounts on Instagram.
The meme campaign placed sponsored posts on Instagram accounts, one of which was @GrapeJuiceBoys, a meme page with more than 2.7M followers. Others included Jerry Media’s own most popular account, with more than 13.3M followers and @Tank.Sinatra, a member with more than 2.3M followers.
The accounts posted Bloomberg’s campaign ads in the form of fake direct messages from the candidate.
Memes rule the world!
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| ... and rewarding! |
Share this email with your friends and get cool rewards! From our Insiders FB group access to stickers, T-shirts, custom-made, one-of-a-kind magazine cover, to conference tickets and a trip to Vienna, Austria!
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Just click the button below! It takes less than 60 seconds to share.
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| CLICK TO SHARE |
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