Hola,
My client Christine Luken is an INCREDIBLE financial coach. She helps entrepreneurs get their income in order so that they can rescue their financial dignity. But the truth is that Christine needed to be rescued as well (see what I did there?).
When she came to me, she had - in theory - everything she needed in place to have a successful business. But, in reality, it was far from it. As a financial coach, she was almost embarrassed to admit that her finances were really taking a toll.
She didn't want to have to go back to working in her family business doing bookkeeping, but if she didn't make changes, that's exactly what was going to end up happening.
Her brand was hot mess. Her messaging was confusing, her offers were all over the place and her credibility and expertise were getting lost in the noise of it all. There simply was too much going on and it left people completely lost which made it even harder for people to trust her online.
She had never really invested in her business - because - of course, a financial coach, she was careful about where she was spending every penny. In fact, her old website and brand were done by a friend for free. But, Christine realized that if she wanted to bring in high-end clients to her business, 'being cheap' wasn't going to do it.
We needed to go in-depth and we needed to move FAST. We did a deep dive into her business and got clear on:
*Exactly WHO her audience was
*How to position herself as an AUTHORITY to that audience
*AND...exactly what needed to happen so that she could attract that audience with ease
Once we finished working together, Christine's confidence was COMPLETELY transformed. She was showing up boldly in her business, taking massive action, and charging premium prices all while seeing her bank account go up without pause.
She was excited to know that her bookkeeping days were completely over, and she could now focus on building her business and serving her clients.
Since then, Christine has launched several programs online and her income has completely taken off making 4-5 figures per month - she has even started growing her team!
Understand this, the visual part of her brand, making sure it was there to build her credibility? That's important.
BUT, more important than that, was getting the confidence to realize your true value - and this is what we did through developing her complete brand and marketing strategy.
That's exactly what I want for you. I want your brand to speak for itself BUT I also want you to feel absolutely confident and excited about the success of your business.
You should be able to feel proud of your brand while knowing it's building your credibility every single day.
Let's be honest, it's a powerful way to build trust online, right?
So book a call and let's craft a plan to take your confidence to the next level.
Look - your brand might not look as bad as Christine's (or it might look a lot worse), but I can tell you that if all the pieces aren't in place (messaging, marketing and visuals), it's going to be really hard for you to feel confident in what you are doing online.
Let's make that happen together, okay? Book a call right here
Con amor,
João
P.S. Christine just launched her 7-week program which has been a massive success. This could be you too, let's get on that call and see if we can help.
P.P.S. Tomorrow I'm going to share with you how Brittany, an Intuitive Weight Loss coach went from going crazy with launches to making the easiest $20k ever! SUCH a great story!
From: Fabi Paolini <hola@fabipaolini.com>
Date: Sun, Feb 2, 2020 at 11:20 AM
Subject: From embarrassing DIY to powerhouse authority
To: João <joaoa.dsilva2019@gmail.com>
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