Hi,
Trust is one of the most valuable business resources in the modern digital world. The internet is awash with wild claims about everything from competitive pricing to product quality, so you sadly can't give websites the benefit of the doubt. If a particular brand is going to win your business, it must first convince you that it's a safe and sensible investment to make.
And since the first impression of a website is a key influencer of the overall opinion the visitor ultimately forms, it's essential to start trying to establish that trust from the moment someone lands on your homepage. This is done using trust indicators. A trust indicator, as the name suggests, is a content inclusion of some kind that serves to demonstrate your trustworthiness.
What trust indicators should you be making time to include? This article looks at 5 trust indicators that every online business needs today... Read the rest of the article here.
Cheers,
João
PS. You may also enjoy these...
~ Jeff
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