User engagement is everything. It's quite a direct statement to make, but at the end of the day, that's what it really comes down to.
When someone is using the internet, they are doing so for three different reasons:
- To buy something
- To find information
- To be entertained
If your site content or service isn't catering to exactly what your audience is looking for, then they will leave within a few seconds and likely never come back.
Unfortunately, this is something that happens millions of times per day across millions of sites on the internet. Too much emphasis is being placed on creating content and not enough on personalizing content.
With user engagement, interests and browsing habits being collected and tracked more than ever before… websites and blogs of all sizes should be using this data to improve user experience through site content, navigation, calls-to-action, and user intent.
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