Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers "let their fingers do the walking" through the huge paper directory of businesses and would stumble upon yours. And if your business name started with an A, B, or C so that it was listed first? Even better.
But those days are gone, and – like it or not – your business needs to be everywhere consumers may be looking for you. Along with search engines, review sites, and industry-related directories, the big hitters are social media networks, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
In fact, the 2019 Social Media User Trends Report from GlobalWebIndex cites that 4 out of 10 consumers will use social networks to research a new brand or product. And for consumers aged 16 to 24, social media is the top method for research, outweighing search engines since 2017.
Managing six different networks while trying to run your business can be difficult at best. So, it's probably time to invest in a social media management app to help facilitate your social media while being your brand's eyes and ears in the social realm.
To assist you in making the most educated choice, consider the following five statements and whether the tool you're eyeing down enables you to fulfil all of them... Read the rest of the article here.
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