When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do.
This is your elevator pitch…
If you don't nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what you just told them.
Our short-term memory has a tiny capacity, and information retention is vulnerable to the next distraction that comes along.
In the digital world, where distractions are even more prevalent, your window of opportunity to grab someone's attention is even smaller.
So, when trying to convey the meaning and identity of your brand in the online world, you need to create a short and memorable experience.
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